Digital marketing refers to the practice of promoting products, services, or brands using digital channels and technologies. It encompasses various online marketing strategies and tactics to reach and engage with target audiences, build brand awareness, drive website traffic, generate leads, and ultimately, increase sales or conversions.

SEO aims to improve a website's visibility and organic (non-paid) ranking on search engine results pages. It involves optimizing website content, structure, and technical aspects to make it more search engine-friendly and drive higher organic traffic.

PPC advertising involves placing paid advertisements on search engines or other platforms. Advertisers pay a fee when their ad is clicked. Popular PPC platforms include Google Ads, Bing Ads, and social media advertising platforms like Facebook Ads or LinkedIn Ads.

Social Media Marketing This involves promoting products or services through social media platforms such as Facebook, Instagram, Twitter, LinkedIn.